PARTNERS AND ADVERTISING



   
           





Squash Wales would like to express its gratitude and appreciation for the support provided by its partners to promote the sport of squash in Wales. If you would like to join our partners and have your company logo displayed on this high profile web site please contact the Squash Wales office on 029 2033 4910 or e-mail us at squashwales@squashwales.co.uk


Partnerships:

INTRODUCTION

Squash Wales is a highly professional organisation, contributng to the successful development of the sport in the UK. It is looking for professional organisations to become key partners jointly or solely to help meet its objectives - as set out in its Mission Statement - to drive squash to ensure successful development at both participation and performance levels across Wales, at all ages, male and female.

We would like to answer some of your questions and in doing so give a greater understanding of our organisation:

Q. What type of audience can we expect to embrace?

A. currently Squash Wales has over 4000 affiliated adult and junior members and over 200 affiliated referees and 100 affiliated coaches. This alone provides a credible communication channel to develop brand loyalty.

Q. Give me an idea of how much traffic goes through the website

A. The Welsh Junior Open and Welsh Junior Closed over 6 days had over 2,000 hits; and a hyperlink to the company's own website could be set up.

Q. Does Squash Wales have any literature?

A. the company logo or brand name would feature on all Squash Wales literature, including the following:

Handbooks, letterheads, promotional materials, tournament and other posters, entry forms, score cards and marking sheets for matches, newsletters. There would also be an opportunity to put out advertising/flyers in club drops.

Q. Can an individual tournament be sponsored?

A. Yes - there are junior and senior tournaments, all are well attended and would have press coverage.

Q. What is the cost?

A. depending on how much of the package is given, the cost of sponsorship can range from 200 to 10,000.

Q. is it possible to sponsor a junior project at grass root level

A. Yes. Squash Wales hold junior Development Tournaments throughout Wales and would welcome sponsorship for any of these events. Rather than paying a cheque to Squash Wales you could pay for the T-shirts that are given to each junior participating in the event. Both your own and the Squash Wales logo would be featured on the T-shirts.

Conclusion:

Sponsorship is a powerful marketing tool - particularly when used as part of an interactive relationship between sponsor and sport.

 

Sponsorship can support all areas of a Company's marketing and commercial strategy, including communication with its customers.

 

Squash is played by a wide range of ages from a grass root level through to World class players. Over 3000 adults in Wales regularly participate in the sport. Over the last 6 years there has been an upsurge in the number of juniors participating. It is contended that sponsorship is one of the marketing vehicles to be able to impact on this area.

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